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Mary Kay & Petra have been business colleagues AND friends for over 20 years. Together they founded ServicEffect, a marketing consultancy founded on the belief that every business must have a service soul. 

The Kindness Matters Blog was inspired by the loss of Mary Kay's husband to cancer.


"I was holding him in my arms and watching him take his final breath and, in that profound moment, I realized life is but a fleeting moment." 


Mary Kay was transformed through that event and thought by writing a message, perhaps her story could potentially inspire others to take a step back and embrace and enjoy the goodness that is surrounding us each and every day. This philosophy permeates business, friendships, love, and life.

about us
Mary Kay Modaffari &
Petra Arbutina
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